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Global Exchange Network (GEN)
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The Global Exchange Network (GEN) for Reproductive Health is pleased to invite you to participate in the international virtual discussion forum “Strategies to Reposition and Strengthen the Demand for Sexual and Reproductive Health Services”. The forum, funded by USAID, will take place from November 3 to 7 on the Global Exchange Network website. This forum is part of a cycle of three forums held this year on the following topics:

1. Using market segmentation to better understand and meet the needs of the target population, focusing on the more vulnerable groups.
2. Effective branding, market penetration and demand-generation strategies.
3. Innovative and creative service-delivery schemes and effective models to help groups with limited access to benefit from FP, in order to secure FP program sustainability.

In order to expand their coverage and offer the benefits of their products and/or services, organizations need to make themselves known by their target population. Target groups should know what the organization does, how it operates and where, what its added value is, and they should trust and believe in the organization because of its quality, professionalism, experience and other attributes. Organizations also need to create awareness of their products and/or services so that these will influence the use and purchase decisions of the different population groups they serve.

To meet these objectives, organizations need to implement effective promotional strategies, specifically focused on positioning and deepening their brands, as well as their products and/or services, in the minds of current and potential clients and key audiences of strategic interest.
These strategies are useful for both public and private-sector institutions and NGOs working in sexual and reproductive health, to build trust and influence the decisions made by clients to demand and recommend the organization’s products and services. The challenge is to promote a name and a brand in changing environments, and, more importantly, build customer loyalty by penetrating their minds to influence their decisions regarding sexual and reproductive health services. But remember, if they do not know us, they will never demand our services. And without clients, we will not survive!

We invite you to save the date of November 3 to 7 to participate in this interesting forum, where we will discuss the importance of “Effective Positioning, Branding and Demand-Generation Strategies”. During the forum, you will have the opportunity to share with other providers of sexual and reproductive health services and products from around the world and learn about successful experiences.

To register for the forum:
1. Log in to the Global Exchange Network for Reproductive Health site: http://globalexchange.msh.org
2. Choose you language of preference.
3. If you have already participated in our seminars, enter your user name and password to access the discussion page. We are happy to have you with us again! If you forgot your user name or password, click on Forgot your user name or password? Enter your email address and we will immediately send you your user name and password.
4. If you are still not a member, click on New User? Register here – it’s free, and fill in the required information.

As soon as we process your information (one or two business days), you will be a new member of the Global Exchange Network for Reproductive Health and you will be able to access the site and
participate in the forum.


PS: this is very great online interacion.hehehhee I've try three timese even just be supporter ^_^

October 24, 2008 | 5:49 PM Comments  0 comments

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